LAUNCHING SOON!
The Label
Clothing & accessories.
Built for motherhood.
Confident. Elevated. Full of personality.
Made with ease in mind.
Wild Ivy The Label is for women who want to feel good in what they wear while thriving in the beautiful chaos of motherhood.
be first to shop when we launch!
For mums in the thick of real life.
School runs, coffee dates, grocery shops, weekend sports, work calls — and everything in between. Wild Ivy is elevated athleisure for mums on the go: comfortable enough to live in, stylish enough to be seen in.
Our non-negotiables
Quality. Fit. Comfort. Every single time.
No rolling waistbands, no pilling tracksuits, no pockets that don't actually hold anything. Functional and practical, sustainable and non-toxic — made for real mums on the go.
We're in your corner
Motherhood's unpredictable enough.
If something's not right, tell us and we'll sort it — no fuss, no fine print, just real support from a brand that gets it.
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.
Join the Village! You're not doing this alone.
Follow along @wildivythelabel for the honest,
unfiltered, beautifully chaotic behind-the-scenes!